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Brand values

Brand story

Implementation

Furlined is a globally-awarded and storied commercial production company, which over twenty years has been responsible for internationally recognised work for Apple, the New York Times, Meta, Hellmans and others, as well as producing critically acclaimed features and shorts.

In 2023 the brand invited us to help craft a story that would energise the organisation through its next phase of growth. To deliver this, we ran a series of strategic sessions with Furlined founder and industry luminary Diane McCarter together with key directors and members of Furlined's leadership team.

Through this process we arrived at a 2030 vision for the organisation, which has been enthusiastically adopted across the business. We then took this story forward to develop a range of sales and marketing collateral. Today we continue to support Diane and her team with the company's ongoing growth story.

Furlined is a globally-awarded and storied commercial production company, which over twenty years has been responsible for internationally recognised work for Apple, the New York Times, Meta, Hellmans and others, as well as producing critically acclaimed features and shorts.

In 2023 the brand invited us to help craft a story that would energise the organisation through its next phase of growth. To deliver this, we ran a series of strategic sessions with Furlined founder and industry luminary Diane McCarter together with key directors and members of Furlined's leadership team.

Through this process we arrived at a 2030 vision for the organisation, which has been enthusiastically adopted across the business. We then took this story forward to develop a range of sales and marketing collateral. Today we continue to support Diane and her team with the company's ongoing growth story.

Nick and his team helped us name and claim our unique core strengths through a full-on creative journey of discovery, one that has unexpectedly unified and empowered our team and positively impacted our company culture.

Nick and his team helped us name and claim our unique core strengths through a full-on creative journey of discovery, one that has unexpectedly unified and empowered our team and positively impacted our company culture.

- Diane McArtur

President, Furlined

- Diane McArtur

President, Furlined

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© 2023 St.Bailey

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© 2023 St.Bailey