Genie is a SAAS scaleup backed by advertising legend John Hegarty and founded by 40-over-40 alumna Nicky Badenoch together with Nick Grime.

Genie’s workforce-matching software combines AI with human insight to match employees to the right work at the right time, maximising the potential of organisations and individuals. The company came to us as they scaled up to help them further develop their brand narrative.

We ran a lean workshop process with the founders and senior team to arrive at a story for the organisation that addressed the needs of both end users and corporate customers. We continue to support the founders with thought leadership content and strategy.